What Video Marketing Strategies Are Vancouver Businesses Using to Succeed in 2025?

Staying ahead in Vancouver’s highly competitive business landscape requires more than great products or services; it demands visibility, connection, and strategy. In 2025, video marketing continues to lead the charge in helping local companies grow their brand and reach customers effectively. So, what are the most in-demand strategies Vancouver businesses are actually using right now?

Here are the top approaches gaining real traction:

1. Short-Form Videos for Maximum Engagement

Short-form videos — typically under 90 seconds — are dominating engagement metrics. Vancouver businesses are using platforms like Instagram Reels, TikTok, and YouTube Shorts to:

• Share quick tips or highlights

• Promote flash sales or events

• Showcase client testimonials or product features

These bite-sized videos are ideal for grabbing attention and driving action, especially among younger, mobile-first audiences.

According to Lifewire, short-form content is generating more than twice the engagement of longer videos — making it a no-brainer for modern marketing campaigns.

🎥 A fun and clever social video advertisement created by Adobe for their Adobe Experience Cloud platform.

🎥 Recent video ad we created for an elevator display panel in the Las Vegas hotel where Carrie is the resident singer.

2. AI-Enhanced Business Video Content

AI tools are reshaping how videos are created and customized. From TikTok’s Symphony tool to other emerging platforms, businesses are now:

• Generating scripts and voiceovers with AI

• Translating content for multilingual audiences

• Using template-driven AI video editing tools like CapCut

This isn’t just a tech trend, it’s a time-saving, cost-effective strategy that allows for faster turnaround and hyper-personalized content.

AI isn’t replacing creativity, but it’s empowering small teams to compete with much larger players in the video space.

🎥 Below Video Credit: @shelly_vellani — dynamic examples of visual storytelling using live-action footage and AI editing tools

3. Localized Storytelling That Resonates

Generic content doesn’t cut it anymore. Vancouver brands (and brands working in Vancouver) are seeing stronger results by showcasing what makes their location and community unique.

That means using:

• Recognizable city landmarks

• Local slang and culture cues

• Real stories from staff, customers, or neighbourhoods

By embedding local context into their videos, businesses build trust and stand out from mass-produced content flooding the feed.

The result? Higher watch times, better sharing, and a stronger brand connection, especially among local customers.

🎥 Recent examples of our real estate videos that clearly show the surrounding area

Ready to Put These Strategies to Work?

If you’re looking to integrate these in-demand strategies into your marketing or you’re ready to create video content that actually connects, contact us today. We help Vancouver businesses create videos that work hard behind the scenes to drive growth.