About Create Video
Emotionally Driven Videos that Connect, Inspire, and Convert
With over 15 years of proven experience, Create Video combines video production and video marketing expertise to engage your audience and drive leads, conversions, and brand growth. Learn about how our videos can deliver measurable results for your business.
Trusted Experts in Video Marketing and Video Production
This page offers a complete overview of who we are and how we deliver results. Learn about our service areas, the reasons clients choose us, and the process we follow to ensure every project’s success. Explore our methodology, the impact of emotional marketing, and the wide range of video production categories we specialize in. You’ll also find details about our president’s leadership and expertise, which drive our commitment to excellence.
Creating Video Solutions for Global Brands and Industries Since 2010
Based in Vancouver, British Columbia, we serve clients across Canada, the U.S., and Europe, working with industries from technology to healthcare. Our clients, from SMBs to large enterprises, trust us to strengthen their brand presence and deliver tangible results. From corporate video production to advertising and strategic video marketing, we craft video solutions customized to your business goals.
Our Process: Simple, Efficient, and Results-Driven
At Create Video, our goal is to make the video production journey seamless and stress-free for our clients. With a proven, results-oriented approach, we guide you from concept to delivery, ensuring every video aligns with your marketing goals and engages your audience.
Our Video Marketing Methodology
Strategic Video Framework
Our video marketing strategies effectively guide your target persona through the buyer’s journey—from awareness to conversion—ensuring each video type drives results.
• Top of Funnel (TOFU): Educational and problem-solving videos designed to capture attention and build awareness.
• Middle of Funnel (MOFU): Testimonial and case study videos that deepen trust and address customer needs.
• Bottom of Funnel (BOFU): Product and demo videos that drive conversions and reinforce your brand’s value.
We leverage insights into buyer psychology to make each video impactful, ensuring it resonates with viewers and inspires action.
Story-Driven Engagement
Every great video begins with a story that resonates emotionally. We use a story-driven framework to build deeper connections with your buyer persona and align each narrative to your brand’s objectives.
• Relatability : We start characters and situations your audience can connect with, making each story personal.
• Real Challenges: Highlighting challenges that resonate adds authenticity and engages viewers on an emotional level.
• Powerful Resolutions: Each story culminates in a resolution that leaves a lasting impression, inspiring action.
This approach ensures your content doesn’t just inform—it creates a memorable experience that strengthens customer loyalty.
Why Emotional Marketing Works
What’s the last video ad you remember?
Most likely one that made you feel happy, sad, or angry. Product information is important, but secondary to ensuring viewers remember your message. No text, image, or audio alone can evoke as much emotion as video. Our videos activate emotions (without going over the top) so customers notice, remember, and buy from your brand.
In 2003, Harvard Business School professor Gerald Zaltman discovered that 95% of purchase decisions are determined by emotion rather than information.
Customers who are emotionally connected to brands have a 306% higher lifetime value than customers who are just satisfied.
Happiness makes us share. Sadness prompts us to empathize and connect. Surprise and fear make us turn to the familiar.
Our Video Creation Categories
We produce the following types of videos:
Inspiring Success Stories
Our clients trust us to deliver videos that make an impact. From measurable results to seamless execution, see how we’ve helped businesses stand out, connect with audiences, and achieve their objectives.
Sarah Boucher,
Marketing Programs Manager
Absolute Security: 750% Subscriber Growth on YouTube
“Working with Create Video for 7 years has been exceptional. Their professionalism and creativity helped us launch a YouTube series that drove a 750% increase in subscribers within one year. Highly recommended for top-tier video production!”
Rating: ⭐⭐⭐⭐⭐
Fiona Ho,
VP of Human Resources
Sophos: High-Calibre Videos That Reduce Recruitment Costs
“For over 5 years, Create Video has delivered high-calibre work with speed and professionalism. Their videos exceed expectations and have reduced our recruitment costs by helping us attract top talent. Highly recommend them as a trusted video production partner!”
Rating: ⭐⭐⭐⭐⭐
Eric Yee,
Senior Product Marketing Manager
CarbonCure: Exceptional ROI From a Single Contract
“Create Video’s clear communication and professionalism gave us peace of mind every step of the way. The video quickly paid for itself, generating significant ROI within just one client contract. Highly recommend them for polished, high-quality video production!”
Rating: ⭐⭐⭐⭐⭐
Pam Seale,
Vice President, Marketing
Finn AI: A Decade of Creative and Strategic Results
“For over 10 years, Create Video has delivered effective videos that drive traffic to our website and tell compelling stories to our target audience. Their creativity and strategic approach make them an invaluable partner.”
Rating: ⭐⭐⭐⭐⭐
Nicholas Boyd,
Chief Executive Officer
Fusion Projects: Professionalism That Builds Trust
“Create Video’s expertise and clear guidance throughout the process made our video project seamless and stress-free. Their professionalism and ability to make clients comfortable resulted in outstanding video quality. Highly recommend them for corporate video production.”
Rating: ⭐⭐⭐⭐⭐
Kim Ellery,
Head of Product and Marketing
Caravan: Exceptional Results Through Consistency
“Our 5+ year partnership with Create Video is a testament to their reliability and innovative techniques. Their professionalism and clear communication ensure every project exceeds expectations. Highly recommend them for consistent, high-quality video production.”
Rating: ⭐⭐⭐⭐⭐
Anthony Bortolussi,
President & Producer
More About Create Video
As a goal-driven marketer, award-winning video producer, and creative director, Anthony leads Create Video with a commitment to strategic innovation and client success. With over 15 years of performance video marketing experience, he brings a results-focused approach to every project, empowering his team to deliver impactful, engaging campaigns. Anthony works with brands worldwide to elevate their reach, engage audiences, and drive measurable business results.
He holds a Bachelor of Motion Picture Arts from Capilano University and an MBA from the University of Fredericton, blending creative vision with strong business acumen.
Outside of work, Anthony is an enthusiastic marathon runner—though be warned, he can talk about it endlessly!
Create Video FAQs
What types of video content do you produce?
As a Vancouver video production company, we produce live-action and 2D/3D animated videos.
Does Create Video focus on corporate and commercial video production?
Yes. Our Vancouver video production team specializes in corporate and commercial video production as well as video marketing strategy. We create video content for enterprises, SMBs, and start-ups based in Vancouver and around the world.
Where is Create Video based, and do you work with international clients?
Our video production team is headquartered in Vancouver, British Columbia, Canada, and we work with clients worldwide. We operate across multiple time zones to ensure seamless communication and timely delivery, wherever you’re located. For live-action projects, we partner with crews across North America and Europe, allowing us to travel for on-site supervision or remotely coordinate filming with ease.
Connect with us on LinkedIn to see our latest projects, client updates, and industry insights.
What is your video production process like?
We’ve streamlined the entire production process to ensure high-quality outcomes:
1. Creative Briefing and Onboarding: We collect your product value propositions, brand guidelines, and logo files through a creative brief.
2. Pre-Production: We develop a concept and script, then find the best talent.
3. Production: For animation, we illustrate the storyboard before moving into motion.
4. Post-Production: An editor or motion graphics expert handles all editing from start to finish.
5. Delivery: After editing, all media files are available for download following your final approval.
What briefing materials should I provide for a quote?
1. A clear description of the project goals and desired video outcomes.
2. Detailed information about the target audience and intended distribution channels (e.g., TV, Facebook, YouTube).
3. A list of required deliverables, including specific formats, ratios, or localizations.
4. Project timeline.
5. Ideal budget range.
6. Scope of services needed if multiple videos are required.
If you need help choosing a style, use our portfolio industry & video type selector to find an example.
What makes a good video marketing strategy?
New formats and channels bring new opportunities. Brands, marketers, and agencies are all investing in video content. Do you need a product strategy or want to enhance your existing one? We’ve got you covered. Book a call with our video strategy team.
What type of video is right for our business?
The right type of video for your business depends on your primary goal: customer acquisition, engagement, or retention. Our Vancouver video production team works with you to create a strategy tailored to achieve your specific objective. We also consider your target audience and the best distribution channels for maximum reach, whether that’s TV, Instagram, YouTube, or TikTok.
“Anthony of Create Video was fantastic to work with, right from the beginning he really took control of the project outlining what would take place, guiding us through the process, and giving us direction on the feel of what we would be looking for with each video clip. Anthony was professional and respectful with each of our clients as well as being very likable, which really put people at ease in front of a camera. I highly recommend Anthony and would not hesitate to hire him again!”
Nicholas Boyd, CEO of Fusion Projects
“Our Create Video Producer Anthony is a talented, personable, and professional individual with a great eye for capturing the vision and goal of a video. He invests the time in understanding the purpose of the project to ensure the end results meet or exceed expectations. Anthony has access to top equipment and teams and guides you every step of the way. Additionally, Anthony is a pleasure to work with and has a natural ability to make people feel comfortable on and off camera.”
Barb Agostini, Vice President, Sales & Marketing at MindField Group
“I’ve had the opportunity to work with (Create Video Producer) Anthony a few times, and every time we have the chance to collaborate, he comes with unique and creative ideas. He’s a reliable, hard worker who has an incredibly creative vision. He always has the end outcome in mind and ensures the final product is perfect. He’s been a great support to the producers at Shaw and we look forward to working with him more in the future.”
Tiffany Gurden, Producer at Shaw
“Anthony at Create Video, is quick, efficient, and above all, very professional. His in-depth knowledge of video editing has helped our company to bring many projects to fruition with ease. We have greatly appreciated his valuable input and thoughtful approach to our unique video requirements. We have been working together for many years now and have accomplished a great deal over this period of time. He has been a lifesaver, helping us to complete projects that would have otherwise been left on the back burner. He’s always eager to get at the work and gets down to the nuts and bolts without any delay. I would highly recommend Anthony to anyone that is looking for a creative, no-nonsense video producer.”
Joyce Collicutt, Project Manager at NAMC
“I have worked with Anthony at Create Video on several occasions, from producing brief product education videos to comprehensive, in-depth training videos, all the way to large-scale multi-event live capture of speakers at corporate conferences. Anthony is very well-rounded in all aspects of video production and wears all the hats of each role appropriately. In the design and pre-planning phases, Anthony is collaborative and creative, In the production phases, he works with alacrity, managing his team to get the maximal output with the highest quality, always keeping a close eye on the clock to contain costs. In post-production, he is inventive and highly effective. The final output is impressive every time.”
Rob Mowat, Manager at Absolute
“Working with Anthony was a pleasure. The project was a manifesto video and with a minimal brief, Anthony fully understood what we were aiming for and delivered well above expectation. After the first review, very minimal revisions were required and the turnaround was quick and accurate.
For top quality work and a low stress process, look no further!”
Armando Pastorin, Art Director at GoFor Delivers
“The work from Create Video has always been outstanding. We have worked with this company for a couple of years and have had nothing but professionalism and quality from them. I would recommend create video to anyone who has any video needs.”
Michael Brynjolfson, Director of Digital Production/Product Management at m56 Studios